Academic Catalog

2020-2021 Undergraduate Academic Catalog

Digital Media Concentration

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Degree Type Offered: Concentration

The Digital Media concentration consists of 12 credit hours and is designed for students in any major wishing to develop broad creative, visual and technical skills in photography, video, web design and graphic design. Introduction to Visual Design, while not a digital course, provides foundation skills in visual design essential to creating effective communication in any visual medium and is strongly recommended as a first course.

Required course (3 credits):

ART-120 Introduction to Visual Design

Credits: 3 Term Offered: Fall and Spring

A studio project-based introduction to the elements and principles of 2-D and 3-D design in visual art and communication contexts. Emphasis is on visual problem solving, mastery of visual design principles, technical proficiency, and critical analysis of how visual images communicate. This course provides a foundation for students planning to take advanced courses in any art media and other fields in which visual imagery plays an important role. As a stand-alone course Art 120 provides critical and practical skills related to visual communication.

Select three courses (9 credits):

ART-322 Web Design and Development

Credits: 3 Term Offered: Fall Only

Design and construct websites using current HTML and CSS standards and digital tools including Brackets, Dreamweaver and Photoshop. Emphasis on design process, content development and professional workflows.

ART-323 Graphic Design

Credits: 3 Term Offered: Spring Only

A studio based exploration into visual communication with typography and images using Adobe Creative Cloud applications. Emphasis is placed on the design process and creative thinking. Corequisite: ENG-110 FILA general education: fine arts and music

ART-344 Photography

Credits: 3 Term Offered: Fall Only

Learn to skillfully and confidently use digital cameras and software including Adobe Lightroom and Photoshop to create compelling photographs. Emphasis is placed on composition, visual communication and creative process in a contemporary photography context. Corequisite: FILA-150 or FILA-350EW FILA general education: fine arts and music

ART-347 Videography I

Credits: 3 Term Offered: Fall and Spring

Learn the fundamentals of video production including camera operation and control, stationary and moving camera techniques, audio recording, natural and artificial lighting, framing and shot structure, and use of nonlinear editing software. Students will complete hands-on exercises and assignments designed to build strong visual and technical skills needed to produce effective videos and short films. Corequisites: COMM-100, ENG-110, FILA-150 or FILA-350EW FILA general education: fine arts and music