2018-2019 Undergraduate Academic Catalog

Academic Catalog

Marketing Emphasis

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Degree Type Offered: Emphasis

Consists of 18 credit hours. Majors in business administration may pursue an emphasis in marketing. 6 credits from the emphasis may be applied to the requirements for the major. 

BUS-315 Marketing Research

BUS-412W Professional Selling

-or-

COMM-315 Persuasion

BUS-416W Advertising

BUS-468 Contemporary Issues in Business

Plus 6 credits from the following electives:

ART-322 Web Design and Development

BUS-414W Consumer Behavior

COMM-347 Strategic Public Relations

ECON-410 Intermediate Microeconomics Theory

COMM-325 Communication in the Organization

COMM-327 Interpersonal Communication

COMM-332 American Television & Culture

COMM-334 Intercultural Communication

COMM-335 Communicating Sex and Gender

COMM-340 Representations of Gender, Race & Class

COMM-345 Argumentation and Debate

COMM-349X Nonprofit Communication